Shopper Marketing Specialist

Copenhagen, Denmark

As the Shopper Marketing Specialist, you will develop and coordinate trade marketing activities that will maximize the potential of the Red Bull brand in the trade, collaborating closely with the Head of Trade Marketing. Our mission is ‘To put Red Bull at maximum danger of being sold’ and ensure we always Look Like No1.
This position entails managing the development and implementation of Point of Sales (POS) materials, owning cooler management, and providing planogram recommendations to optimize Red Bull’s space allocation and maximize the Energy Drink category’s sales potential. To manage all the above, the Shopper Marketing Specialist is required to establish an internal network and further improve internal collaboration with all relevant departments (Marketing, Operations and Finance) necessary for efficient working

RESPONSIBILITIES

Areas that play to your strengths
All the responsibilities we'll trust you with:

• POS tools implementation and development

- Be responsible for planning and tracking the budget regarding POS tools, including potential cost savings/improvements together with Field Sales and Operations.

- Maximize the full potential of the Red Bull brand in the trade by driving next generation in-store materials & tools.

- Work closely with the marketing team to ensure 360-degree messaging to the consumer.

- Develop national POS only when international materials are not suitable for the Danish market and a clear commercial benefit is recognized.

- Ensure that the global POS toolkit is used effectively to represent the Red Bull brand in a creative, innovative, and premium way.

• Cooler Management

- Evaluate of cold availability status in accounts and recommend optimal cooler solutions to KAM and Field Sales teams.

- Own and manage the cooler stock (replenishment plan) and ordering process in close collaboration with HQ POS team and our Operations team.

• Planogram tracking & recommendation

- Create and update cooler planograms, based on assortment analyses.

- Track development of the planograms (main shelf) by banner with focus on fair share of space for Red Bull.

• Sales insight

- Deliver and present the insights to a bigger group via meetings, teams’ sessions, and phone calls.

- Create one-pagers with shopper insights based on in-store behavior to drive sales (e.g., cold cans, 2nd placements, multi-buy pricing etc.)

• What’s in it for you?

- This role includes a market-based salary, bonus, great benefits and as many great Red Bull events and fantastic social activities as you could wish for.

- Red Bull gives you the opportunity to spread your wings and grow to the maximum on a personal and professional level.

- Denmark's best workplace where we offer you a great energetic environment where you will join a young, talented, and ambitious team in a great location in Copenhagen K.

Red Bull is more than an energy drink. Red Bull is a lifestyle. We are authentic, determined, passionate and creative. We don't take ourselves too seriously, but we are still fully professional in everything we do. You'll be part of a young, dynamic, and growing family. Red Bull is one of the fastest growing FMCG companies globally and locally. Our goal here in the DK is to accelerate this growth even further in the coming years - and we need you on the team!

EXPERIENCE

Your areas of knowledge and expertise
that matter most for this role:

• 1-2 of years’ experience (preferably in FMCG sector) within Sales or Marketing.
• Able to work independently and on several tasks & projects in parallel towards deadlines.
• Good understanding of the Danish trade and consumer.
• Strong analytical ability, to interpret data, collate relevant information and present in a convincing manner.
• Generates innovative and creative ideas, fresh perspectives and solutions that add value.
• Fast learner.
• Strong Excel and PowerPoint capabilities required.
• Experienced in working with Nielsen is a plus.
• Great communication skills both written and verbal.

• University Degree (Business, Marketing or similar)
• Fluent in written and spoken English.