Growth Marketing Executive

ABOUT ESOFT
Esoft is one of the world’s leading real-estate tech companies specializing in property presentations, image processing, 3D visualization, and online marketing of properties worldwide.

Our customers are real estate photography, media production, and real estate marketing companies in Europe, US, and Australia who rely on us for our fast service, our innovative solutions, and high and consistent quality.

The company was founded in 2000 in Denmark and our platform in Vietnam has been operating since 2007. We currently employ more than 800 people in our offices in Vietnam, Denmark, Sweden, and Norway.

To learn more about our company’s business and culture, please visit: https://esoft.com/int/

At Esoft, we encourage all applicants from minorities, women, people with disabilities, and all other qualified applicants.

JOB DESCRIPTION
1.Lead Generation:

• Initiate the improvement of lead generation campaigns
• Working across paid ads, re-marketing, SEO, content, email marketing, partnership. Set up campaigns, write copy, build landing pages, monitor paid spending and reports on the results.
• Have strong understanding of lead scoring models to assign points to each criterion, segment leads into categories, test and optimize the lead scoring model
• Track and analyze lead quality, conversion rates, sales cycle length, revenue, and ROI.
• Optimize email marketing campaigns and marketing automations

2. Conversion and Engagement:

• Conduct A/B testing and experimentation to optimize conversion rates, user experience, and campaign performance
• Support web copy improvements, set A/B tests on website, and identify and improve UX friction points.

3. Report and Market Research:

• Analyze key performance metrics and provide regular reporting on campaign performance and ROI to Marketing Lead and Head of Marketing
• Do market research and stay informed about industry trends, emerging technologies, and best practices in growth marketing and the real estate and photography sectors to drive innovation and competitive advantage.
• Evaluate competitors' digital strategies and recommend improvements to maintain Esoft's competitive edge.

REQUIREMENT
Key skills to look for in Growth Marketing Specialist

• Email marketing: Be familiar with marketing automation platforms like Hubspot, user.com or other CRM systems, and strong in implementing A/B testing.
• Search engine optimization (SEO): Be proficient in SEO best practices to help new audiences' companies online.
• Social media management: Good understanding of social media strategies to increase engagement with customers and identify opportunities for holding marketing campaigns on social platforms.
• Data analysis: Be efficient in analyzing large datasets to identify trends and opportunities for future campaigns.
• Creativity: Able to think creatively to develop unique marketing campaigns and suggest previously untapped audiences for your business.

Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field is preferred.
• 2-3 years of proven experience and results from previous work as a Growth/Performance Marketing Executive or similar role.
• In-depth knowledge of performance marketing channels, such as paid search, paid social, affiliate marketing, and display advertising.
• Experience with ad copywriting, targeting strategies, and campaign management.
• Strong understanding of website analytics and conversion tracking.
• Excellent communication and project management skills.
• Good English communication
• Strong attention to detail and ability to work in a fast-paced environment.

WHAT WE OFFER
We offer you an opportunity to continue building your career in an international and successful company with market-leading, innovative solutions. In every business unit and in every office around the world, Esoft has always been driven by a strong team spirit and an even stronger sense of pride. We strive to provide an interesting workplace, where people work and interact across cultures and time zones. We cherish creativity and innovation, and we invest in training and development of employees.

• Attractive package
• 100% SHUI in probation, premium healthcare package for individuals and family
• 12 AL/ year and 12 WFH days/year
• Daily meals provided
• Experience in increasingly challenging and engaging real-world marketing projects.
• Experience in an international company with the culture that encourages and fosters creativity, innovation, respect and equality
• Opportunity to learn from experienced leaders and managers
• Attendance in meetings, events, networking opportunities and training courses

If you need further information, feel free to contact Ms Chau (Email: [email protected]).